Trabajo de Digital Marketing Specialist (SEM) en Brightcove, Jalisco - México en EmpleosTI.com.mx

Digital Marketing Specialist (SEM)

  • Lugar

    Zapopan, Jalisco

  • Tipo de puesto

    Empleado de tiempo completo

  • Sueldo

    No especificado

About Brightcove

Brightcove is revolutionizing the way organizations deliver video experiences. We are the industry leader in this space, enabling our customers to deliver professional quality video to audiences on every screen.  Our customers range from some of the largest media publishers to corporate marketing departments to large non-profit organizations, spanning the globe. With over 500 employees around the world, we have worked hard to create a company where talented, passionate people can thrive in a culture that values individual empowerment, excellence, and collaboration.

Position Overview

Brightcove seeks a Digital Marketing Specialist who is an expert in PPC/SEM advertising. You will help manage our SEM channel day-to-day, driving customer acquisition by optimizing existing campaigns, launching new ones, and working with cross functional teams to drive lead volume and pipeline. This is a highly tactical role with a significant impact on the business that requires analysis and execution in Brightcove’s search engine accounts on a daily basis. In this role, you will be an active contributor to the strategy and execution, as well as daily maintenance, of our North America SEM program.

Job Responsibilities

  • Develop, oversee and execute on initiatives to increase paid search traffic and revenue.
  • Constantly dive into campaign performance metrics to maximize yield and surface new learnings related to performance.
  • Use data and appropriate analysis to report out and make informed decisions on bids, ad copy, and landing page performance.
  • Keyword research & analysis -- i.e. build keyword lists, analyze search volume, etc
  • Monitor competitive best practices, keep up with industry trends and introduce new ideas for improving performance.

Qualifications/Experience

  • Minimum 3-5 years of digital marketing experience, with at least 2-3 focused on SEM
  • Fluent in search marketing platforms Google Adwords and BingAds
  • Experience with conversion rate optimization and A/B testing projects and tools
  • The ideal candidate will be Google AdWords certified.
  • Fluency in written and spoken English is required, multi-lingual a plus
  • Experience working with cross-functional and global teams
  • Organizational skills with the ability to meet deadlines
  • Experience working on multiple projects simultaneously