Trabajo de Head of Sales, Marketing & Operations - Monterrey en Listopro, Nuevo León - México

Head of Sales, Marketing & Operations - Monterrey

The role will lead commercial strategy for the product, oversee communications & marketing campaigns across all channels, and monitor the overall execution of the operations in stores and contact center.



1.Manage design and development of marketing campaigns across all channels (digital & traditional):

- Define go-to-market strategy for deployment of products and monitor customer acquisition KPI targets as product gets rolled-out.

- Guide growth hacking activities developed by the sales & marketing team.

- Collaborate with the product, and finance & panning team on defining customer acquisition targets.

- Define the most cost-effective marketing strategy to acquire and retain new customers and track ROI of campaigns.

- Own and manage marketing budget.

1.Manage and continuously improve the quality of operations and service to customers:

- Guarantee that all stores are fully capable of servicing the product uninterrupted.

- Monitor in-store operations and design strategies to improve service to the product customers.

- Guide store roll-out team and provide assistance when needed.

- Oversee relationship with contact center, and ensure they are able to operate effectively.

- Define strategy to open product´s mini-branches within the stores.

1.Stakeholder management:

- Communicate product implementation progress to key stakeholders (e.g. General Manager, Board), and prepare reports for key decisions by Board (e.g. regional roll-out strategy).


Important decisions of the role:

- Agree on the strategy to be followed by the Sales & Marketing manager and team.

- Approve all marketing campaigns before they are sent to production.

- Sign-off on roll-out strategy to stores.

- Sign-off on mini-branches openings strategy

Escalate operations issues to GM and rest of organization.



- Defining strategy for aggressive customer acquisition targets.

- Ensuring successful implementation of product roll-out strategy into the stores.

- Allocating marketing budget to highest ROI campaigns.

- Providing the best service and support to the product customers.

- Leading a diverse team comprised of members from marketing and operations functions.




- Bachelor’s degree (MBA preferred).

- Minimum of 3 years experience as a Head of Sales or Marketing Manager.

- Experience managing teams.

- Excellent written and verbal communication skills.

- Excellent teamwork skills.